Business Model and SCAMPER for Google Goggles

Google Googles is an application based on the Android platform for phones. It has been well known for integrating visual images and absorb it into information that may be search up in the internet. It has been described that it is good when it’s capturing people, places, and some sort of things, but is not perfected yet that it could not figure out clothes, furniture, and so on.

The business model for Google Goggles are in the following, in the internal factors, their core capability is to make searches easier, faster, and more real-time, described in a picture. Their partner network is the phones that are based on the Android platform, local ventures registered in the apps, and media partners, (could be newspapers, or their own site). The activity configuration, thus, is to make searches easier as supported by their capability, through the pictures taken in a real time manner.

Their value proposition is making searches to be more futuristic, and high-tech accented, for those who adapt advanced technology.

They may increase the customer relationship through events and competitions regarding the apps, or special offers with the registered ventures.  They have only one distribution channel, the internet. And their target audience is earlier adapters and technological geeks.

From the revenue and cost structure. The cost structure are built by the cost of research, marketing, and product maintenance, while their revenue will most like come from advertisements of the firms.

Amongst of the SCAMPER, Google Goggles can manufacture these functions

1. Substitute

Changes the medium to glasess and digital cameras.

2. Combine

Integrate the software with picture editing software, like instagram

3. Adapt

Adapt the functions of numeral search engines.

4. Modify

Modify the concept of a mere search engine to a tracking device

5. Put the other uses

When built through fashion glasses, it may form the latest fashion

6. Rearrange

Rearrange search engine into a tracking device instead of vice versa.


Business Model

The plan implemented by a company to generate revenue and make a profit from operations. The model includes the components and functions of the business, as well as the revenues it generates and the expenses it incurs.


– Investopedia


In this manner, here’d be an example of a certain TV Channel


IDEO – The Mastermind Firm

As the world’s leading design firm, IDEO creates innovative products, services, spaces, and experiences for such companies as Procter & Gamble, Pepsi-Cola, and Samsung, and helps companies build cultures of innovation. IDEO’s renowned multidisciplinary culture and process of innovation have given rise to the Apple mouse, the first laptop computer, the Polaroid I-Zone instant camera, the Palm V, the soft-handled Gripper toothbrush for Oral-B, and hundreds of other standard-setting designs. Since 1991, IDEO has topped Business Week’s list of winners of the annual Industrial Design Excellence Awards, and in 2005, the magazine named IDEO one of the twenty most innovative companies in the world.

IDEO comprises more than 400 multidisciplinary individuals—designers, engineers, human factors experts, and business strategists—who combine to create a culture rich in creativity, expertise, knowledge, and empathy.


– About IDEO – Ten Faces of Innovation


How IDEO Works

According to its official site, IDEO works by identifying new ways to serve and support people, bu uncovering hidden needs, behaviors, and desires. It looks over and envisage new companies, brands, and design the products, spaces, services,  and interactive experiences related to the product. IDEO also helps supervising a culture unique to each company, with the internal systems designed to sustain innovation and new ventures.

They have an unique approach: Design Thinking

“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —


Tim Brown, president and CEO

Thinking like a designer can alter the way organizations develop products, services, processes, and strategy. This advance, which IDEO calls design thinking, brings together what is enviable from a human point of view with what is technically possible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address an immense range of challenges.

Design thinking is a deeply human process that taps into abilities we all have but get unnoticed by more conservative problem-solving practices. It relies on our ability to be instinctive, to identify patterns, to construct ideas that are expressively meaningful as well as practical, and to express ourselves through means ahead of words or symbols. Nobody wants to run an organization on mere feeling, instinct, and inspiration, but an over-reliance on the rational and the logical can be just as perilous. Design thinking provides an incorporated third way.

The design thinking process is best considered of as a system of overlapping spaces rather than a series of orderly steps. There are three spaces to keep in mind: inspiration, ideation, and implementation. Inspiration is the problem or chance that motivates the search for solutions. Ideation is the process of creating, developing, and testing ideas. Implementation is the passageway that leads from the project stage into people’s lives.

Under this system, IDEO uses both diagnostic tools and generative techniques to help clients see how their new or existing operations could look in the future — and build roadmaps for getting there. The methods include business model prototyping, data visualization, innovation strategy, organizational design, qualitative and quantitative research, and IP liberation.




Associative Story

Amongst many alternatives to improve memory, there has been a proven way to improve such with the help of associative story. An associative story is made between the things that are needed to remember, and the possible relationships related by it.

Example would be these names and these items

1. Louis Pasteur – Sebelas – “Sebel”

2. Galileo Galilei – Duabelas – “Dobel”

3. Aristotle – Tigabelas – “Timbel”

4. Euclid – Empatbelas – “Fabel”

5. Moses – Limabelas – “Mebel”

6. Charles Darwin – Enambelas – “Nambal”

7. Shih Huang Ti – Tujuhbelas – “Jubel”

8. Augustus Caesar – Delapanbelas – “Label”

9. Nicolas Copernicus – Sembilanbelas – “Sambel”

10. Antoine Laurent – Duapuluh – “Dapul”

To relate the words on the left and the middle, a medium of words in the right are assigned. To made the reminiscence of associations easier, a story may be made to recall such association using the medium of words. The story may sound silly, but the silliness may burn into your mind so you would not forget. Remember to keep the story short so one won’t have problem memorizing it.

Here be an example of the story in Bahasa Indonesia

Louis Pasteur sedang sebel karena Galileo Galilei dapat jatah makan dobel di resto timbel Aristoteles. Supaya sebelnya hilang, ia baca buku fabel karangan Euclid diatas mebel buatan Kang Moses. Pulangnya motor Louis kempes ban, ia terpaksa nambal di toko Charles Darwin, dimana yang jaga toko adalah Ko Shih Huang Ti yang memakai baju berjubel. Masih di toko yang sama, Augustus Caesar sedang melabeli Sambel merek Nicolas Copernicus. Belum kelar Louis tambal ban, sudah ada ngepul di dapul teh Antonie Laurent.


This can be applied to another associative terms. Have fun.

We,lcome to my world.

Google, the Net Giant (+ What to Do Now?)

Google Inc. (NASDAQ: GOOG) is an American multinational corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies.

Advertising revenues from AdWords generate almost all of the company’s profits.

The company was founded by Larry Page and Sergey Brin while both attended Stanford University. Together, Brin and Page own about 16 percent of the company’s stake. Google was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The company’s mission statement from the outset was “to organize the world’s information and make it universally accessible and useful” and the company’s unofficial slogan is “Don’t be evil”. In 2006, the company moved to its current headquarters in Mountain View, California.

Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company’s core web search engine. The company offers online productivity software including email, an office suite, and social networking. Google’s products extend to the desktop as well, with applications for web browsing, organizing and editing photos, and instant messaging. Google leads the development of the Android mobile operating system, as well as the Google Chrome OS browser-only operating system,[11] found on specialized netbooks called Chromebooks. Google has increasingly become a hardware company with its cooperation with major electronics manufacturers on its high-end Nexus series of devices and its acquisition of Motorola Mobility in May 2012, as well as the construction of fiber-optic infrastructure in Kansas City as part of the Google Fiber broadband Internet service project.

Google has been estimated to run over one million servers in data centers around the world,[14] and process over one billion search requests[15] and about twenty-four petabytes of user-generated data every day.[16][17][18][19]

As of October 2012 Alexa listed the main U.S.-focused site as the Internet’s second most visited website, and numerous international Google sites as being in the top hundred, as well as several other Google-owned sites such as YouTube and Blogger. Google also ranks number two in the BrandZ brand equity database.

– The English Wikipedia entry of “Google”

While almost all the revenues of Google come from advertising, it is amusing to see that the company has been striving to innovate and improve, and starting new products, that are not rarely to be found released free of charge to the public. From Google Mail for everyone to Google Sketch to builders and modelers, Google is on the high way of innovation and is not showing any plans to stop or slowing down anytime soon,

Their Technology, Products, and Services

Google was known once only for their search engine, until it expands and blown up into a size that are feared in the world of internet. So how come they end up being something else? Ideas. Innovation. Though this doesn’t mean they’re always successful with it. But let’s not forget their ideas of “Fearless Creativity”

While Google has been appraised for its list of wonderful services; mails, cloud documents, entertainment, and least but not least, its search engine. The list of the innovation keeps expanding by the second, and people can either throw an unpleasant grumble to their innovation, or hail it and quickly assimilate it as their own.

Google has been trying to weather the storm of the world outside the net sometime recently. With Google Fiber, Google Cars and Project Glass. While skeptics would think that these innovations in their technology are limited merely to public stunts, these stunts would turn to a worldwide trend in matter of seconds, amongst these stunts, are the “Google Glass”– deemed as too “Terminator-Like” or too “Sci-fi”, while people have been throwing jokes over the concept, no one knows whether they’ll go out the door when they’re released, or kept itself as a technology marvel.

As known that when the co-founder Page will be replacing Schmidt as Google’s CEO, it was quoted that Google aims to be a the start-ups. Taken from a commentary over the concept of Googleplex, perhaps Google have truly the aims to change the very world, something that a company would not care so much about.

Let us not forget about Android, it is the by-fruit of how Google knows to maintain and establish their ideas as a matter of “innovation”. Google makes and helps an idea to manifest, using state-of-the-art resources, to innovate the very basics such as e-mail.

While the industry Google lives in is all about future, Google has shown itself as a company that matters in improvements of doing things, to the extent of changing peoples’ lives. The technology of Google have shown a wonderful harmony of fearlessness of failing, innovating culture, and endless flow of cash.

Their Process

Marissa Mayer, the senior leader of Google’s business, defines their innovations procedures in processes in following:

  • Have a mission that matters

Intriguing, but a work would turn into something else bigger if it is something that people care about. Start works in new ares when there is an important issue that have yet to be solved, and a technology over it would make a difference. The mission of Google is to “Organize the world’s information, and make it universally accessible and useful”, this mission matters so that thus there are Google Translate, Google Books, and so-on.

  • Think big, start small

A plan will stay a plan no matter how ambition they are unless someone truly start somewhere. Adsense was made, for example, started when an advertisement was made via Gmail. It was later realized that a more sophisticated technology would needed by devoting the works to the project, and then Adsense have itself reached by 80% of global internet users.

  • Strive for continual innovation, not instant perfection

Google is about do-overs, a lot. Adsense was not perfect when it was released in 1999, it was not as successful as it is today, as no one clicked on the Ads. But with continual iterating and thus the advancement of the current model, no one remembers how unsuccessful it was. Note that Adsense is still improving even today

  • Look for ideas everywhere

As a matter of an Ad Business, people are there to be heard. Partners, advertisers, people in the team. Listen to them, be a part of the conversations held between, including the users. Who knows you’ll get an idea or two. From there is a mountain of ideas which always works.

  • Share everything

Transparency is one of the key success of Google. Google employees known what the boards are doing, what is going on with the company and why a decision is made. The employees are presented with the same slide used in the board meetings. By sharing it, a discussion will cite, and thus will exchange, and re-interpret the idea. This would lead to unexpected, yet innovative outcomes.

  • Spark with imagination, fuel with data

Technology is a fast-evolving market. People do not simply expect something to happen. But sometimes it do happen out of the unexpected. Google has a policy to recruit people that believes the impossible to be possible, but with insights. When this insight reinforces with the idea, it will reinforce one another. Remember that data, collection of previous happenings, may back up instincts, or prove them to be totally wrong.

  • Be a platform

There is an unique power held by the open technology. Android is the manifestation of such thought, it is a platform that enables anyone, anywhere to use their own unique perspectives, passion and skill to the creation of something new. It returns as a resource for Google itself, and for the greater good of technology.

  • Never fail to fail

People remembers your hits more than your misses, as long as they’re not your haters. Failures are acceptable, as long as something can be learned out of it. Take risks, and the moment someone stops take risks is the moment the person is left behind.

Their Business Model

Still according to Mayer, the business model of Google basically breaks to a few points. But such innovation would make Google a leader on its business.

  • Keep an intense focus on users.

This refers to the quote “If you don’t listen to them, someone else will”.

  • Give high quality, excited employees is the license to be creative.

Google has a policy for their employees, that 1/5 of their work time may be dedicated to explore ideas. This would later be a high investment of the time spent, as 1/5 of the generated ideas are used for product and services improvements and innovations.

  • Launch early and often,

As referred to the culture of “start-up” above, Google launches things earlier, and more often then any companies can think of. This culture of new product developments are on their terms of the head starter of the industry.

  • Tackle hard problems.

A problem is not hard when it is solved already, but when it remains persistent in a certain period of time, then the problem requires special attention. In Google’s case the senior leadership provides where technology is going, yet in this provision there would be problems for Google to solve. Pretty much the reason why Youtube was owned by Google.

  • Focus on how you can further advance your value promise

Speed is of the essence. Google is built upon the concept of speed. The fastest. Precious time is held for its preciousness. Save time, speed the processes up

  • Delight your customer

Offer the unexpected. Slip in some humors in all the seriousness. Google is playful of its users as much as it is playful to its employees. The search engine itself is filled with surprises, while the surprises may not be that delightful, it would at least show the company’s sense of humor.

  • Trust your users.

The crowd sourcing is in for Google’s advantage. Over 1 million people have made Google moved from 14 languages to 140.

Thus, these innovations established Google as a net giant, probably for many years to come.
[Added Section] What to Do Next, Google?

Again. Google should stay true to its motto of not “Being an Evil”. By taking this standard in true set of corporate cultures, Google would be taking down “unethical” or merely “profit-oriented” company, especially in terms of innovation. Of such, Google should continue being a platform of innovation and creativity, not limited to its own company, but the huge crowd of Programming World itself.

Google has taken down the path of being “fearlessly creative”. It does not take toll on the approach of an idea, or simply ridicule it down to earth. At this rate Google would lure about its own profits by lure new ideas by it’s friendliness to new thoughts. Google should not stop changing, but stay true to the corporate culture as it is now.



Amongst the Most Innovative in Industrial World – The Model T

“I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one – and enjoy with his family the blessing of hours of pleasure in God’s great open spaces.”


– Henry Ford


“Automotive industry itself is not a disruptive technology, until the T-Model came…”

–          English Wikipedia



Amongst the revolutions appeared in the 20th century. Henry Ford has brought about a massive innovation to the industry and the world itself, hailed as the factor of the modern world, behold, the Model T.

The Ford Model T, informally known as Tin Lizzie, or T, was an automobile model that was produced by Henry Ford Motor from late 1908s to Late 1927s. Known as the very first cheap, and affordable automobile. It is revolutionary that it brought about the power to travel for the middle-class Americans. One of the most hailed innovations during the creation of this model is the “assembly line”, which was also the mother idea of “Mass Production”. Consequently, the car was named as the most influential car of the 20th century (See Wikipedia for: car of the 20th century)

It was after the T Model that automobile and the industry itself became popular. Though the T Model did not create itself, there were first several prototypes of cars produced by Ford Company before the T model was there. Henry Ford himself started with the Model A, then the Model S, which was an upgraded version of the company’s success Model N, later Henry started all over again with the model A.

At that time, the model has already used advanced technologies into use. Such as the use of vanadium steel alloy, of which the sturdiness was phenomenal and their parts remain running in order for nearly a century. Henry Ford himself resisted changes- though he triumphed in the progression of the industrial triad; industry, mechanical, and materials engineering.

The T-Model itself is no longer manufactured, though a lot of parts of the model are still manufactured until today as replicas to maintain the existing T-Model today. And the legacy of the model that is the assembly line, remains a wonder for the industrial world until today.

Amongst the Most Creative; Coca Cola and over 100 Years of Survival

When the word “Cola” or “Coke” is mentioned, what comes first into people’s mind? “Pepsi”, perhaps, but it’d be most likely that the word would be associated to “Coca Cola” instead. As it is, until this very day, one of the most familiar brand of beverage in the world. It has aged over one hundred and twenty five years, and it has took the path of evolution of having its main product from being an invented drink into a symbol of globalized culture.

As the epitome of the drink “Cola”, Coca Cola, along with the leaders of the world in their own unique yet renowned product, “Coca Cola” has the advantage of having its name mentioned even when people don’t really buy it. There’s a deep impression that equals Cola as Coca Cola, and the path taken by it was not simply tread on its own

The key was innovation in the matter of its costumers relations; a constant innovation in a correct time. It has struck onto the hearts of its costumers due to its clever segmenting according to the nations, for example how Coca Cola manages to symbolizes itself as “Good Times” in the US, or “Share”, or “Open New Spirit” in Indonesia. It correlates the brand with a common thought of a nation.

The innovation called itself as a reinventing strategy, renews its marketing and re-segmentation. While it may change its tagline for many times in a year, or kept it for years, it is the company’s policy to change its image in time, although the product itself doesn’t really change. This innovation of image made their necessities intact.

The key has already mentioned. No other company has managed to “change” as quick, frequent, and effective as Coca Cola. It is amusing how an innovation of its image; not actually a new name, new logo, let alone new or alteration to the product would increase or delay its progress on the product life cycle; either way,Coca Cola is considered “contemporary” according to what market condition it is penetrated into.

Though, worth noted. Coca-Cola is also fast in detecting the calm before storm, such as the case on the 90s when it is starting to see a decline on it profit growth, Coca Cola finally founded a new innovation of which it became a full beverage company instead of a single-product oriented company. Yet, what matters the most is only the black liquid people know most as “Coca Cola.”
Coca-Cola is easily one of the most recognizable brands in the world.  Since its inception 125 years ago, it’s become more than just a flavored drink – it represents moments in time and is symbolic of a global culture.

Coca-Cola is one of many proprietary eponyms in the world, along with “Xerox” and “Kleenex,” meaning as a category leader, the brand has become synonymous with the product.  It’s why people Xerox copies, even when they aren’t using a Xerox printer or paper and why some ask for a Kleenex even if the tissue is of another brand.

In the minds of its consumers, Coca-Cola strikes an emotional cord and has market volatility for that very reason.  In everything the brand does, it communicates its personality and has held true to it for over 125 years.

Besides being an emotional brand, Coca-Cola also strategically reinvents and renews to respond to the marketing and reposition itself.  Often criticized for its lack of diligence in maintaining a tagline, changing with the times is a part of the company’s strategy and they’re not afraid to do it.  In fact, it’s necessary for them.

Not every brand needs to reinvent themselves as frequently as Coca-Cola, but there are vivid signs when that time does arrive.  It doesn’t necessarily call for a new logo or a new name, but a redefinition of the brand’s goals and a strategy to increase relevance to the consumer, make the brand contemporary and differentiate the brand from others in changing market conditions.

The only constant is change and adaptation is the most important survival skill.