Google, the Net Giant (+ What to Do Now?)

Google Inc. (NASDAQ: GOOG) is an American multinational corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies.

Advertising revenues from AdWords generate almost all of the company’s profits.

The company was founded by Larry Page and Sergey Brin while both attended Stanford University. Together, Brin and Page own about 16 percent of the company’s stake. Google was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The company’s mission statement from the outset was “to organize the world’s information and make it universally accessible and useful” and the company’s unofficial slogan is “Don’t be evil”. In 2006, the company moved to its current headquarters in Mountain View, California.

Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company’s core web search engine. The company offers online productivity software including email, an office suite, and social networking. Google’s products extend to the desktop as well, with applications for web browsing, organizing and editing photos, and instant messaging. Google leads the development of the Android mobile operating system, as well as the Google Chrome OS browser-only operating system,[11] found on specialized netbooks called Chromebooks. Google has increasingly become a hardware company with its cooperation with major electronics manufacturers on its high-end Nexus series of devices and its acquisition of Motorola Mobility in May 2012, as well as the construction of fiber-optic infrastructure in Kansas City as part of the Google Fiber broadband Internet service project.

Google has been estimated to run over one million servers in data centers around the world,[14] and process over one billion search requests[15] and about twenty-four petabytes of user-generated data every day.[16][17][18][19]

As of October 2012 Alexa listed the main U.S.-focused google.com site as the Internet’s second most visited website, and numerous international Google sites as being in the top hundred, as well as several other Google-owned sites such as YouTube and Blogger. Google also ranks number two in the BrandZ brand equity database.

– The English Wikipedia entry of “Google”

While almost all the revenues of Google come from advertising, it is amusing to see that the company has been striving to innovate and improve, and starting new products, that are not rarely to be found released free of charge to the public. From Google Mail for everyone to Google Sketch to builders and modelers, Google is on the high way of innovation and is not showing any plans to stop or slowing down anytime soon,

Their Technology, Products, and Services

Google was known once only for their search engine, until it expands and blown up into a size that are feared in the world of internet. So how come they end up being something else? Ideas. Innovation. Though this doesn’t mean they’re always successful with it. But let’s not forget their ideas of “Fearless Creativity”

While Google has been appraised for its list of wonderful services; mails, cloud documents, entertainment, and least but not least, its search engine. The list of the innovation keeps expanding by the second, and people can either throw an unpleasant grumble to their innovation, or hail it and quickly assimilate it as their own.

Google has been trying to weather the storm of the world outside the net sometime recently. With Google Fiber, Google Cars and Project Glass. While skeptics would think that these innovations in their technology are limited merely to public stunts, these stunts would turn to a worldwide trend in matter of seconds, amongst these stunts, are the “Google Glass”– deemed as too “Terminator-Like” or too “Sci-fi”, while people have been throwing jokes over the concept, no one knows whether they’ll go out the door when they’re released, or kept itself as a technology marvel.

As known that when the co-founder Page will be replacing Schmidt as Google’s CEO, it was quoted that Google aims to be a the start-ups. Taken from a commentary over the concept of Googleplex, perhaps Google have truly the aims to change the very world, something that a company would not care so much about.

Let us not forget about Android, it is the by-fruit of how Google knows to maintain and establish their ideas as a matter of “innovation”. Google makes and helps an idea to manifest, using state-of-the-art resources, to innovate the very basics such as e-mail.

While the industry Google lives in is all about future, Google has shown itself as a company that matters in improvements of doing things, to the extent of changing peoples’ lives. The technology of Google have shown a wonderful harmony of fearlessness of failing, innovating culture, and endless flow of cash.

Their Process

Marissa Mayer, the senior leader of Google’s business, defines their innovations procedures in processes in following:

  • Have a mission that matters

Intriguing, but a work would turn into something else bigger if it is something that people care about. Start works in new ares when there is an important issue that have yet to be solved, and a technology over it would make a difference. The mission of Google is to “Organize the world’s information, and make it universally accessible and useful”, this mission matters so that thus there are Google Translate, Google Books, and so-on.

  • Think big, start small

A plan will stay a plan no matter how ambition they are unless someone truly start somewhere. Adsense was made, for example, started when an advertisement was made via Gmail. It was later realized that a more sophisticated technology would needed by devoting the works to the project, and then Adsense have itself reached by 80% of global internet users.

  • Strive for continual innovation, not instant perfection

Google is about do-overs, a lot. Adsense was not perfect when it was released in 1999, it was not as successful as it is today, as no one clicked on the Ads. But with continual iterating and thus the advancement of the current model, no one remembers how unsuccessful it was. Note that Adsense is still improving even today

  • Look for ideas everywhere

As a matter of an Ad Business, people are there to be heard. Partners, advertisers, people in the team. Listen to them, be a part of the conversations held between, including the users. Who knows you’ll get an idea or two. From there is a mountain of ideas which always works.

  • Share everything

Transparency is one of the key success of Google. Google employees known what the boards are doing, what is going on with the company and why a decision is made. The employees are presented with the same slide used in the board meetings. By sharing it, a discussion will cite, and thus will exchange, and re-interpret the idea. This would lead to unexpected, yet innovative outcomes.

  • Spark with imagination, fuel with data

Technology is a fast-evolving market. People do not simply expect something to happen. But sometimes it do happen out of the unexpected. Google has a policy to recruit people that believes the impossible to be possible, but with insights. When this insight reinforces with the idea, it will reinforce one another. Remember that data, collection of previous happenings, may back up instincts, or prove them to be totally wrong.

  • Be a platform

There is an unique power held by the open technology. Android is the manifestation of such thought, it is a platform that enables anyone, anywhere to use their own unique perspectives, passion and skill to the creation of something new. It returns as a resource for Google itself, and for the greater good of technology.

  • Never fail to fail

People remembers your hits more than your misses, as long as they’re not your haters. Failures are acceptable, as long as something can be learned out of it. Take risks, and the moment someone stops take risks is the moment the person is left behind.

Their Business Model

Still according to Mayer, the business model of Google basically breaks to a few points. But such innovation would make Google a leader on its business.

  • Keep an intense focus on users.

This refers to the quote “If you don’t listen to them, someone else will”.

  • Give high quality, excited employees is the license to be creative.

Google has a policy for their employees, that 1/5 of their work time may be dedicated to explore ideas. This would later be a high investment of the time spent, as 1/5 of the generated ideas are used for product and services improvements and innovations.

  • Launch early and often,

As referred to the culture of “start-up” above, Google launches things earlier, and more often then any companies can think of. This culture of new product developments are on their terms of the head starter of the industry.

  • Tackle hard problems.

A problem is not hard when it is solved already, but when it remains persistent in a certain period of time, then the problem requires special attention. In Google’s case the senior leadership provides where technology is going, yet in this provision there would be problems for Google to solve. Pretty much the reason why Youtube was owned by Google.

  • Focus on how you can further advance your value promise

Speed is of the essence. Google is built upon the concept of speed. The fastest. Precious time is held for its preciousness. Save time, speed the processes up

  • Delight your customer

Offer the unexpected. Slip in some humors in all the seriousness. Google is playful of its users as much as it is playful to its employees. The search engine itself is filled with surprises, while the surprises may not be that delightful, it would at least show the company’s sense of humor.

  • Trust your users.

The crowd sourcing is in for Google’s advantage. Over 1 million people have made Google moved from 14 languages to 140.

Thus, these innovations established Google as a net giant, probably for many years to come.
[Added Section] What to Do Next, Google?

Again. Google should stay true to its motto of not “Being an Evil”. By taking this standard in true set of corporate cultures, Google would be taking down “unethical” or merely “profit-oriented” company, especially in terms of innovation. Of such, Google should continue being a platform of innovation and creativity, not limited to its own company, but the huge crowd of Programming World itself.

Google has taken down the path of being “fearlessly creative”. It does not take toll on the approach of an idea, or simply ridicule it down to earth. At this rate Google would lure about its own profits by lure new ideas by it’s friendliness to new thoughts. Google should not stop changing, but stay true to the corporate culture as it is now.

 

Sources:

http://www.plantescompany.com/blog/business-model-innovation-best-practices/innovation-makes-google-a-leader/

http://thenextweb.com/google/2012/09/08/is-google-innovative-tech-company-planet/

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